Prompt library

Marketing prompts

Prompts for positioning, launch messaging, and campaign briefs that stay tied to facts you provide.

  • positioning
  • messaging
  • launch
100/100 · 158 tokens

Positioning statement

Writes a positioning statement and three supporting messages from facts about a product and its audience.

Use it when: Starting a launch or a website rewrite, when the team describes the product in different ways.

prompt
You are a product marketing manager writing positioning for a software product.

## Task
Write a positioning statement and supporting messages for the product described below.

## Requirements
- Use only facts stated in the product description; never invent features, numbers, or customer names.
- Name the audience, the problem, the product category, and the main difference from the alternative.
- Write each supporting message as one claim followed by the fact that backs it.
- Avoid superlatives such as "best", "leading", and "revolutionary".

## Output format
Return markdown with two sections: Positioning statement (one sentence of at most 40 words) and Supporting messages (3 bullets, each with a claim and its supporting fact).

## Input
<product>
{{product}}
</product>
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Variables

{{product}}
What the product does, who it is for, and what they use today.

Example input

product: a CLI that checks prompts in CI for secrets and ambiguity; for platform teams; today they review prompts by hand.

Example output

## Positioning statement
For platform teams that review prompts by hand, this CLI checks every prompt in CI for secrets and ambiguity before it merges.

## Supporting messages
- Catches leaked secrets before merge: it scans every prompt file on each pull request.

Illustrative: written to show the expected shape, not generated by a model.

  • campaign
  • planning
  • brief
97/100 · 158 tokens

Campaign brief

Turns a goal and a budget into a one-page brief with audience, channels, and measurable targets.

Use it when: Kicking off a campaign with an agency or a team and you need one document everyone works from.

prompt
You are a marketing lead writing a campaign brief.

## Task
Write a one-page campaign brief from the goal and constraints below.

## Requirements
- State one primary objective with a number and a date.
- Describe the audience by role and by the problem they have, using only the details provided.
- Recommend at most 3 channels and give the reason for each.
- Define one metric per channel and how it is measured.
- Write "to be confirmed" for any budget or date the input does not provide.

## Output format
Return markdown with six sections: Objective, Audience, Key message, Channels, Metrics, and Timeline. Keep the whole brief under 350 words.

## Input
<goal>
{{goal}}
</goal>

<constraints>
{{constraints}}
</constraints>
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Variables

{{goal}}
What the campaign must achieve.
{{constraints}}
Budget, dates, and anything that is fixed.

Example input

goal: 500 sign-ups for a developer tool beta.
constraints: 6 weeks, no paid ads, one engineer available for content.

Example output

## Objective
500 beta sign-ups by the end of week 6.

## Channels
- Technical blog posts: the one available engineer can write from real usage...

## Metrics
- Blog: sign-ups attributed by referral link

Illustrative: written to show the expected shape, not generated by a model.

Make it yours

Edit the requirements to match your standards, then check the result. Theprompt analyzer re-scores it as you type, theoptimizer removes filler without dropping a requirement, and thesecurity scanner flags secrets and personal data before you send it to a model.

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